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Yatu established in Heshan, Guangdong in 1995, is a high-tech enterprise integrating industrial coating research and development, production, sales, and professional technical services.
NEWS
Showell Water-Based Paint: Becoming a Market Leader Through Solid Strength
Release date：
2026-02-03
Amid the green transformation in manufacturing, the domestic coatings brand Yatu is delivering an impressive performance with its premium brand- Showell Water‑Based Eco‑Friendly Paint.
Amid the green transformation in manufacturing, the domestic coatings brand Yatu is delivering an impressive performance with its premium brand- Showell Water‑Based Eco‑Friendly Paint. This product line has not only achieved steady year‑on‑year sales growth but has also passed rigorous market validation with its proven quality. It now successfully supplies several mainstream automakers including Geely, Great Wall, GAC Motor (Trumpchi), and XPeng, and has gained recognition from multiple top‑100 automotive groups in China – demonstrating the solid strength and outstanding reputation of a domestic brand in the high‑end eco‑friendly coatings sector.
Outstanding Performance, Winning End‑User Trust
The success of Showell Water‑Based Paint stems from its excellent application performance and comprehensive results. In real‑world repair scenarios, its outstanding color reproduction, leveling, and drying efficiency significantly improve repair speed and finish quality.
Backed by an AI color‑formula database and digital tools that act as an “intelligent brain,” it enables fast, accurate color matching – ensuring “zero color difference” in vehicle restoration. This has earned widespread trust and high recognition from both car owners and repair businesses.
Green Core, Leading Industry Change
Yatu commitment to sustainability goes beyond building a globally advanced water‑based paint production base. Through Showell’s low‑VOCs water‑based products, it is driving industry transformation – from gaining approval from leading automakers to empowering end‑user repair shops. With this product as a lever, the company is presenting to the market a global brand image that is “technologically capable, human‑centric, and visionary,” actively implementing the “Dual Carbon” strategy in practice. Today, Showell is leading the Chinese market with solid capabilities and is steadily advancing toward its ambitious vision of standing shoulder‑to‑shoulder with international peers on the global stage.
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